The New Role of Treasury: From Liquidity Control to Strategic Enablement

November 6, 2025

OAN Platform of Products

For years, treasury has been perceived as the operational core of finance—responsible for managing cash, mitigating risk, and ensuring liquidity. But in today’s increasingly volatile economic landscape, expectations of the treasury are shifting. No longer confined to back-office functions, treasury teams are emerging as strategic enablers, tasked with optimizing capital allocation, supporting enterprise resilience, and informing high-impact decisions at the executive level.

As CFOs strive to unlock new efficiencies and align financial strategy with organizational goals, treasury is rapidly becoming a central player in enterprise performance. This evolution is gaining momentum through the adoption of automation, data intelligence, and cross-functional integration.

From Reactive to Strategic: The Treasury Transformation

Traditionally, treasury has been reactive, focusing on daily cash positioning, short-term forecasting, and transaction execution. While these remain core responsibilities, modern finance leaders are steering treasury towards a more proactive, insight-driven stance.

Several factors fuel this transformation:

  • Market Volatility: Disruption—geopolitical, environmental, or macroeconomic—has made liquidity management more complex and mission-critical. Static strategies cannot support agile decision-making.
  • Globalization: Multi-entity operations and global banking networks require sophisticated cash visibility and currency risk management.
  • Digital Acceleration: Real-time data and analytics are now table stakes. Treasury is expected to deliver on-demand insights across liquidity, risk, and capital utilization.

Modern Treasury Priorities in a Strategic Context

As the function evolves, treasury teams are being measured by more than operational accuracy. Key areas of strategic enablement include:

1. Enterprise Liquidity Visibility

Treasury must now provide a consolidated, real-time view of global liquidity across all banks, entities, and currencies. This visibility supports better decision-making around:

  • Working capital allocation
  • Strategic investments
  • Debt and capital structure optimization

2. Risk Forecasting and Scenario Planning

Beyond managing FX and interest rate exposure, treasury leaders are expected to contribute to enterprise risk planning. Using AI-enabled scenario modeling, treasury can simulate liquidity shocks and stress-test capital buffers across different macroeconomic conditions.

3. Cash Flow Forecasting for Strategy Execution

Treasury’s forecasts are no longer standalone reports—they feed directly into:

  • M&A modeling
  • Capital expenditure planning
  • Shareholder return strategies
  • ESG financing initiatives

4. Bank Relationship and Fee Optimization

With interest rate fluctuations and rising transaction costs, the treasury’s ability to optimize banking relationships, negotiate fees, and evaluate counterparty risk is vital for preserving enterprise value.

Technology as an Enabler: Treasury Automation in Action

The rise of treasury management systems (TMS), cash visibility platforms, and bank connectivity APIs has enabled finance teams to reduce manual effort and integrate treasury data into broader financial ecosystems.

Automation enables:

  • Real-time reconciliation and automated bank feeds
  • Centralized cash positioning across geographies and accounts
  • Rules-based cash pooling and in-house banking optimization
  • Workflow-driven compliance and audit readiness

When embedded with ERP and FP&A tools, treasury automation also supports continuous forecasting and deeper alignment with the Office of the CFO.

Treasury’s Expanding Role in Cross-Functional Alignment

Strategic treasury leaders now sit at the table alongside procurement, operations, and IT. Key areas of collaboration include:

  • Procure-to-Pay (P2P): Ensuring that payment timing aligns with working capital objectives.
  • IT & Security: Supporting secure, API-based bank connections and compliance with cyber-risk standards.
  • Tax & Legal: Navigating global cash repatriation, transfer pricing, and intercompany funding models.

This cross-functional approach turns treasury into a strategic advisor—not just a cash manager.

KPIs for the Modern Treasury Function

As the treasury’s mandate broadens, so too must its metrics. Performance is increasingly tracked using:

  • Cash Conversion Cycle (CCC) improvement
  • Working capital ROIC (Return on Invested Capital)
  • Forecast accuracy at entity, region, and consolidated levels
  • Treasury cost-to-value ratio
  • Bank fee savings and counterparty diversification metrics

These KPIs help finance leaders measure the treasury’s impact on both operational efficiency and strategic agility.

A New Mandate for CFOs and Treasury Teams

As capital markets tighten and operating margins come under pressure, the ability to dynamically manage liquidity, risk, and capital allocation becomes paramount. CFOs must look to treasury not just for control, but also for enablement.

By investing in automation, embedding treasury into enterprise workflows, and empowering teams with the right insights, finance leaders can elevate treasury from a functional necessity to a competitive differentiator.

oAppsNET understands the importance of this shift. Our expertise in finance transformation and systems integration helps modern CFOs unlock the full potential of their treasury teams—turning real-time visibility into strategic value.

Ask the Experts

 oAppsNET has the people and software to optimize your organization.